Designing the perfect app can be difficult for small business owners who don't have a lot of experience with design or marketing. When your app developer asks what kind of features you want in an app, how do you know what to say? In this post we'll take a look at some of the top features in Android apps that you can implement to increase the effectiveness of your app.

  • Calendar

    Whether you're a retail store, sports team, radio station, or any other organization that has an app, one of the most useful features is keeping users up to date on the latest events. Many people rely on their mobile devices to keep track of schedules and agendas, and giving them access to your events, whether meetings or product discounts, will increase the probability that users of your app will schedule time and participate.
     

  • Contact Functionality

    A smartphone is, in additional to many other things, a phone. While we tend to use them more for Internet access, media consumption, and other simple organizational tasks, these devices are designed to facilitate communication, and they can do this via phone calls, text messages, emails, social media messages, and many other methods. Adding a button to your app to allow users to contact you makes your organization more accessible to the end user. Radio stations might allow users to request songs directly form the app. Businesses make it easy to contact customer service from the app interface via phone or email. Things like this really allow the end user to connect with your business.
     

  • Comment Section

    Although these can sometimes be overused online, comment sections build a sense of community among users. Positive reviews and comments can build brand loyalty. Comments also allow you to monitor customer reaction and essentially get free market research data. Not every app should have social features, but these are appropriate for shopping apps, radio station apps, or really anything that seeks to bring together a group of people around a central theme.
     

  • Store

    Adding eCommerce features to your app is sure to bring in more revenue. This is obvious for retail businesses, but there are plenty of other places where it would make sense. For instance, a musician might decide to add a store to their app where users can download music or purchase t-shirts and other band merchandise. It isn't as intuitive for an app like this to have a store, but it still makes sense, and makes the app worth the cost to develop.

Most companies will want to hire custom Android app developers to create their mobile app. Onseeker creates high quality mobile apps for the Android operating system. This may be a better option than trying to hire an in-house development team, especially for small businesses.