Some people would consider radio, like television, one of yesterday's technology. However, radio is still a thriving industry and one that can take advantage of technological advances to remain relevant.
 
Create a Mobile-Compatible Website

Mobile browsers like the default Android browser don't always load websites the same way that desktop browsers do. They may lack support for Flash, which many websites use to power videos or games. Because of this, all existing radio stations should make sure their current websites work on smartphones, tablets and modern e-readers. Some experts argue that the best way to go about this isn't to create multiple websites but to use principals based on scaling and CSS to produce a website that recognizes limitations of smartphones, including screen size, to adapt in multiple situations. 

Develop a Mobile App

FM radio stations often fail to take advantage of the mobile market. OnSeeker works produce apps that let smartphone users listen to current music, sports games or news shows over the Internet, even if those phones lack the chips to enjoy FM content over the air from their smartphones. This app doesn't just have to provide the audio content. It can introduce users to the DJs and staff, introduce upcoming events and even let the user make requests!

Advertising Mobile Options

Once a company devices to create a mobile site or develop an FM radio app for Android phones, they have to advertise these new tools to consumers. On-air DJs can repeat the website URL during the show and reference the website as an additional source of information. TV spots can include the link as text on the bottom of the screen, allowing viewers to see the URL without interrupting the commercial. If a station wants to advertise an app, including the store logo in the commercial lets viewers know where to look.

The station's website itself is a great method for letting visitors know about a new mobile app. Generally, websites use a heading such as "Mobile" with the icons for the appropriate app store -- Apple, Android and BlackBerry to name a few. Clicking the icons leads users directly to the app store. Developers can go above and beyond by creating links that launch the mobile app when visitors are already browsing from their iPhone or Samsung Galaxy S III.

Finally, printed materials should contain the URL to the mobile-friendly website. Employment applications, business cards and pamphlets are all materials to considering printing website addresses on. Radio stations who want to entice new users to purchase or download their apps can include QR codes that listeners can scan with their mobile phones to launch the app store and install the FM radio station app. As NFC becomes more prominent in smartphones, stickers with NFC chips can be installed in offices, letting customers and associates install apps with a touch of their smartphones.

Participating in the modern world means more than simply developing an app. Stations have to think like the technophiles to connect with them.